From humble beginnings as a novice aviation photographer, Jden Lee, our Founder, started LeMediocreFotographe on 19 May 2022 as a platform to share his passion for aviation photography and document his progress as an aviation photographer.
During his initial days as an aviation photographer, he felt that his work were mediocre compared to his peers.
Through continuous learning and striving for excellence, his work started to be recognised by both local and international aviation media outlets. Partnering with local name-stays like RadarAeroMedia and A Plane's Portrait together with the internationally renowned, Airways Magazine.
By January 2023, with a need to expand and broaden our horizons, LeMediocreFotographe was officially rebranded to Aether Aviation Media on 6 August 2023.
Having Aether, the god of light and sky in Greek mythology, as our anchor that captures the essence of our passion for photography and domain of aviation.